Internet in the new year
What waits for us in the new year online? Are we to experince new trends and approaches to the things we do now? How fast will we have to adopt and change in order to stay infront?
Looking at 2009 in search trends the internet will continue dominating the scene for most of the businesses with increased competition and tougher descision and at the same time slimmer pickings.
We wil be judged not only on normal metrics but on business performance. The next year will be ROI based internet explosion where the businesses will focus more on education and understaning of their marketing spend. The tough economic times have shown us the value of understanding and test and measure approach and this is why most of the businesses will be looking to see how far they can stretch their marketing $.
It is certain that the return from web will continue to outperform all other mediums in 2010 but the profitability of the major campaigns will be lower compared to last year due to increased competition and enhanced reporting requirements.
Get your thinking hats on and start pushing forward starting from yesterday.
Happy new 2010 year.