Chapter 1 – Submission

 

There has been a lot of talk as to what is the best and the most effective promotional service for a website. We are here to experiment and report every bit of the information on what is happening and what effects are felt by a simple “free directory registrations” approach.

 

There are a couple of tasks that need to be completed before the submission process:

 

1.                  Write an effective title. Start with the primary keyword and finish with the company name. “Web design and development by WSI”

2.                  Write an effective description. Start with the primary keyword and expand the service definitions. “Web design and development by WSI. Internet Consulting and optimization services. Our Internet Consultants can provide you with an affordable solution to meet your small or medium size business needs.”

3.                  Keywords, Keywords, Keywords. “Internet Consulting, consultant, web design, web development, internet, website, search engine optimization, search engine marketing, SEO, SEM, webpage design, database design, webmaster tools, information”

 

On top of the actual analysis you must come up with a good directory list. It is not good to have paid, reciprocal or “no follow” submissions as they will not produce good affordable results. We are submitting into 100 directories that we have found to have good Google page rank and there are no “no follow” tags on most of the directories we are using.

 

It is important to understand that these directories are human edited and sometimes it takes a lot of time for the approval process to complete. Be patient and keep checking the results.

 

We have picked up http://www.wsiadvantagenet.com.au as the case study and have submitted the site to 100 directories for inclusion.

 

The site currently is Google page rank 1 and the following information has been obtained about the links to the site:

 

Google results:

 

CLIENT SHOWCASE : CASE STUDIES

Online Survey Systems

WSI Video Email - WSI Internet Consultants simplify the Internet …

Search Engine Optimization

The S&S Solution

About Us

 

 

As we can see there is not much going on here, the intention of this exercise is to find out the benefits that the site will receive by being listed in 100 good rated directories

 

¹ Assumes no sensitive content is contained in the submitted ad campaign.
² Please note that geo-targeting accuracy is not guaranteed and may vary depending on the level of targeting selected, as well as other factors.
 

We are back on track with all of the items that Google has in their package and more. Depending on the industry it is a lot more effective to advertise in specific search engines more than in others. This depends on a lot of factors and mostly the experience helps to identify the best way forward. It is great the Yahoo has introduced these new features now as it has become increasingly difficult to convince clients to allocate a part of their advertising budget to Yahoo Search Marketing.

No one was ready to this new angle in spam distribution. Since it is not affecting large populations it is unlikely to be banned and with billions of websites it is likely to spread fast and wide. These distributions rely on ability of the form to be populated by a computer program and automatically submitted. The only sure way of combating this behavior from the design point of view is to block the submission of the form with a visual confirmation. The form still can be populated by software, but the verification ode must be entered by a person. This will not stop the spammers but will severely limit their ability to have a wide distribution.

Please comment on this issue and add your opinion on how it will impact yourself and your customers while submitting standard contact us forms.

 

Web site design and development as well as Search Engine Optimization and Search Engine Marketing are extremely wide areas of interest. We will try to share as much information as comes our way about tools, techniques and tricks of the trade as well as common tasks and best practices.

Your comments and suggestions are highly appreciated.

Please visit out site Web design at http:/www.ixi.com.au/